Taste Mates
Created by Ant & Dec, Taste Mates is a food series where nothing is off the table. Whether they’re cooking for each other, tasting weird and wonderful snacks, or testing unusual gadgets, every episode is just as chaotic and entertaining as the last.
The series has become a firm favourite across their social channels and has grown into a flexible format for original content and brand partnerships. Most recently, we added a little extra sparkle to the Taste Mates table by partnering with Shloer.
Jungle Club
The ultimate daily, digital-first companion show to reality powerhouse I’m A Celebrity… Get Me Out of Here! This innovative Instagram Live show developed organically since its launch in 2022, and seamlessly retains viewers from the main programme to social, as they join Ant & Dec after each episode. Each night, Ant & Dec debrief the audience on what happened in the show, give away exclusive teasers for the next day, answer questions and engage directly with comments, as well as asking viewers to get involved by submitting Jungle Club logos and theme tunes via social platforms.
The show attracts up to 125,000 viewers at any one time and has and has won two awards: Best Use Of Social For Entertainment at the 2024 UK Social Media Silver Awards and Entertainment/Sport Campaign Of The Year at the 2025 Content & PR Awards.
Northern Dough CO.
In 2025, Ant & Dec became co-owners of The Northern Dough Co., a family-run business bringing restaurant-quality dough to homes across the UK. Mitre Studios will be working closely with the brand to create original content across social and digital platforms, helping share its passion for great food made simple.
Ring X Ant & Dec
Ant & Dec have become the voices of Ring Video Doorbell, with Quick Replies developed and produced by Mitre Studios giving guests a giggle on doorsteps across the UK. In their accompanying social content on Meta, TikTok and YouTube, the boys put their new Quick Replies to test on each other, and the audience is treated to a rare glimpse of their life behind closed doors, as the Ring feature resolves a sticky situation!
TUI Happiness
Ambassadors
To highlight the lengths TUI goes to help their customers Live Happy, Mitre Studios co-created and produced Ant & Dec’s Happiness Ambassadors series – all the way from job description brainstorm to the record of their jaunty jingle.
In their second year in the job, the HAHAs headed to a TUI resort in Majorca, where they helped staff make some incredible memories by treating holidaymakers to the Happiest Hotel Transfer ever, commandeering a concierge cart to chaperone them around their hotel, and taking the plunge to test out the popular paddleboarding activity.
Santander: The
Numbers Game
Ant & Dec surprised a South London primary school leading the charge in teaching financial education. Produced by Mitre Studios, the visit marked the one-year anniversary of the Financial Education Recognition Scheme launched by Santander, and saw brand ambassadors Ant & Dec deliver a well-deserved brekkie to a staff room of stunned teachers, field questions from a financially savvy Year 5 and host a whole school Assembly.
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