JUNGLE CLUB
The ultimate daily, digital-first companion show to reality powerhouse, I’m A Celebrity… Get Me Out of Here! This innovative Instagram Live show developed organically since launch in 2022, and seamlessly retains viewers from the main programme to social, as they join Ant & Dec straight after each episode.
Each night, Ant & Dec debrief the audience on what happened in the show, give away exclusive teasers for the next day, answer questions and engage directly with comments, as well as asking viewers to get involved by submitting Jungle Club logos and theme tunes via social platforms.
Media Silver Award Best Use Of Social For Entertainment
RING X ANT & DEC
Ant & Dec have become the voices of Ring Video Doorbell, with Quick Replies developed and produced by Mitre Studios giving guests a giggle on doorsteps across the UK. In their accompanying social content on Meta, TikTok and YouTube, the boys put their new Quick Replies to test on each other, and the audience is treated to a rare glimpse of their life behind closed doors, as the Ring feature resolves a sticky situation!
TASTE MATES
Created by Ant & Dec, Taste Mates is their dip into the world’s latest delicious – and dubious! – culinary trends and techniques. They treat each other to dishes in Taste Mates: Cooking Edition, test gadgets in Taste Mates: Testing Edition and debate weird and wonderful snacks in Taste Mates: Tasting Edition. Based around National, International/World food days throughout the year, the series has developed organically across Ant & Dec’s social channels.
TUI HAPPINESS
AMBASSADORS
To highlight the lengths TUI goes to help their customers Live Happy, Mitre Studios co-created and produced Ant & Dec’s Happiness Ambassadors series – all the way from job description brainstorm to the record of their jaunty jingle.
In their second year in the job, the HAHAs headed to a TUI resort in Majorca, where they helped staff make some incredible memories by treating holidaymakers to the Happiest Hotel Transfer ever, commandeering a concierge cart to chaperone them around their hotel, and taking the plunge to test out the popular paddleboarding activity.
REACTIVE
SOCIAL
We listen to our audiences, shaping our output around real-time conversations and trends, whilst retaining the tone of voice for every account we create for.
SANTANDER: THE
NUMBERS GAME
Ant & Dec surprised a South London primary school leading the charge in teaching financial education. Produced by Mitre Studios, the visit marked the one-year anniversary of the Financial Education Recognition Scheme launched by Santander, and saw brand ambassadors Ant & Dec deliver a well-deserved brekkie to a staff room of stunned teachers, field questions from a financially savvy Year 5 and host a whole school Assembly.
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